Client

Regatta Great Outdoors

Urban Style

Regatta Great Outdoors Urban section wanted to be independant from the rest of the brand, focusing on the commuter consumer with clothes that can be worn for work and for pleasure.

I wanted Urban Style to be a small identity of its own and create a design that read as “minimal” and “modern”. To achieve this I selected a bold san serif font and juxtaposed the solid and outlined varients throughout. I called upon city textures to create a monochromatic colour palette to match that of the jackets and photography style as well as stacking vertical text to relate back to the city commuter theme of the collection.