Client

Regatta Great Outdoors

Packaging Redesign

Regatta Great Outdoors is a family focused outdoors clothing brand. The focus of this project was to create environmentally friendly packaging and swing ticket designs that unified the brand and its identity.

I used the ‘R’ element from the logo as the key feature across all designs, this is supposed to represent a hill. It also creates an interesting cutter guide for the swing ticket to reveal the colour coded product feature cards below (eg. Waterproof technologies being in blue).

To match the tone as a sustainable focused brand, I tried to keep most of the card texture exposed.