Client

Regatta Great Outdoors

Pack it Jacket

Regatta Great Outdoors Pack it Jackets are a series of colourful pack away jackets that roll into a small bag to carry around. These are aimed at several consumers and so a series of assets including an internal booklet, free standing display units and ecommerce needed creating targeting each of these.

I wanted the creative on this to follow the bold and bright colour palette of the jackets directly, with the GIF’s focusing on a different colour for each consumer.